TV Viewing Solid Despite Online Video Growth
TV and online video are getting cozier all the time.
Episodes of 24 are viewable on MySpace a day after airing on broadcast TV. SlingBox jockeys use their laptops to watch what's on at home, unbound by geography and often untethered by wires. MediaPCs and AppleTV throw hard drive content into the living room, in files and streams. Amazon Unbox, CinemaNow and Netflix Instant Viewing do the same thing for PCs, letting movie fans get their fix when they can't get to a theater.
At least 14% of US adults watched online video once a week as of December 2006, according to Leichtman Research Group (LRG).
The buzz might make you think that online video viewing is coming at the expense of TV, but it isn't happening yet.
Although total online video usage has increased in the past year, the percentage of adults watching online video remains relatively unchanged. A previous LRG survey conducted nine months earlier found that 4% of adults viewed online video at least daily and an additional 11% at least weekly.
eMarketer is optimistic about online video viewer growth, and estimates that 157 million people in the US will be watching online video at least once a month by 2010.
TV still dominates viewing habits: 93% of adults spend at least one hour a day, on average, watching it.
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