Online Dating Ad Spend Has Tripled Since 2004

• Posted: Monday, March 05, 2007
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• Author: pradhana
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• Filed under: Ad Spending, Internet Advertising

Ad spending for dating services has nearly tripled over the past three years, according to Nielsen Monitor-Plus.

Total media spending for dating services from January to November 2006 was $430 million, up from $149 million during the same period in 2004.

Dating service ads on cable TV alone accounted for $131 million in 2006, while the Internet ad spend totaled $127 million.

Among dating services, True, Mate1.com and InterActiveCorp (Match.com) were the top online advertisers in 2006, spending a respective $52 million, $20 million and $16 million.

The top 10 dating services accounted for 96% of the total dating ad spend. [eMarketer]

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