M:Metrics: 3G Drives Content Consumption

• Posted: Friday, February 16, 2007
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• Author: pradhana
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• Filed under: 3G dan 4G

M:Metrics' latest monthly Benchmark Survey shows that 3G customers are twice more likely to consume mobile content such as games, news and information, photo messaging and search. With more than 26.4 percent of subscribers using a 3G handset, Italy is the leading market for 3G services among the geographies M:Metrics measures.

The U.K. placed second with 15.2 percent of British mobile subscribers owning a 3G handset, followed by Spain with 13.8 percent penetration, Germany at 10.4 percent, France at 9.8 percent and the United States at 9.6 percent. Across all geographies, males aged 18-24 have the highest incidence of 3G network usage.

"3G has been a significant driver of mobile data consumption," said Paul Goode, vice president and senior analyst, M:Metrics. "The 52 million 3G subscribers in France, Germany, Italy, Spain, the United Kingdom and the United States are making a substantial contribution to mobile operators' top lines, as by driving monthly data services ARPU."

"A key finding from this data is that 3G is transforming the mobile experience by providing a lift for all types of mobile services beyond those that demand high bandwidth," observed Goode.

"It's important to note, however, that even with steady growth, which was at 150 percent in the UK over the past year, the numbers are relatively small. 3G is delivering on its promise -- by increasing consumption of mobile multimedia by a factor of ten -- but prudence is warranted."

Fierce Wireless and M:Metrics. For more on M:Metrics survey read this release

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