163 Million Distracted Households

• Posted: Tuesday, February 13, 2007
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• Author: pradhana
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• Filed under: Internet Users

Or is that 163 million connected households?

At this point, you might think that everyone in the US who wants a TV has one. But the population is growing, and there will be more than than 50 million additional US TV households in the next 40 years, according to new data released by Nielsen Media Research.

The question is: What will media-viewing habits be like 40 years from now? We may not yet have our own personal robots to change the channel, but custom-tailored TV lineups are likely.

Considering the future of TV is not just a fun game of "what if?" The way we watch TV now is likely to shape its future. Internet users, who may become as common as TV watchers, tend to do other things while online. In fact, 70% of them already watch TV while online now.

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