Mobile Entertainment's Potential Sharply Debated

• Posted: Wednesday, January 03, 2007
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• Author: pradhana
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• Filed under: Digital Content, Mobile Content, Mobile Market, Mobile Services

Mobile entertainment's potential is sharply debated.

By John du Pre Gauntt - Senior Analyst

Forecasts for mobile entertainment diverged sharply as 2006 wound down, with the difference being measured in the tens of billions.

In November 2006, Juniper Research forecast that total revenues for wireless providers from mobile entertainment in the mobile music, video, TV, gambling, gaming and adult categories would exceed $77 billion by 2011.

One month later, Informa Telecoms & Media followed with a mobile entertainment forecast that stated the total market in 2011 would be $38.1 billion.

As they say at the Pentagon, "After a billion here and billion there, you're about to get into real money." A near $40 billion gap between market forecasts indicates that either something is way out of whack or researchers have not agreed on what to count when they consider the potential for mobile entertainment.

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