Youth Market Favors Facebook

• Posted: Tuesday, December 05, 2006
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• Author: pradhana
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• Filed under: Market Survey, Online Services, Social Network

Social networking sites are popular among both males and females.

By Debra Aho Williamson - Senior Analyst

School is in full swing, so that can mean only one thing: It's time for reading, writing ... and social networking.

According to an October 2006 top 10 list from researcher Youth Trends, Facebook ranks as the favorite Web site among males and females ages 17 to 25. More than half of females and 35% of males listed it as their favorite site, beating sites such as Google and ESPN.com, which topped Youth Trends' last survey in the second quarter of 2006.

The survey takes the pop culture pulse of the youth market by asking respondents, on an unaided basis, to list their three favorite choices in a variety of entertainment categories.
"For the first time ever, Facebook was ranked number one among both men and women," said Josh Weil of Youth Trends. "Based on the findings, Facebook is more than likely to be their first visit of the day."

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