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Mobile Content Market Booming in Australia

The "Australia Consumer Mobile Content Market 2006-2010" report issued by Frost & Sullivan revealed that revenues in the market totaled $576 million in 2006 and projected that they will grow to $1.3 billion by the end of 2010.

One of the main reasons behind this increase is the fact that in Australia telecoms dominate the mobile content market. In fact, most consumers identify with telecom brands over content provider brands. This allows the carriers to drive favorable revenue-sharing deals with content providers and to increase on-portal revenues.

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