Seniors show little interest in mobile downloads

• Posted: Wednesday, December 06, 2006
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• Author: pradhana
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• Filed under: Digital Content, Market Survey, Online Video

According to a new report issued by ICM Research and commissioned by the British Internet Broadcasting Company, only 16 percent of respondents ages 55 to 64 are interested in downloading music to a mobile device, in contrast with 54 percent of subscribers between the ages of 18 and 24. Moreover, not a single senior respondent surveyed by ICM expressed interest in downloading movies or other video content to their wireless handsets.

"It is time for everyone to join the download revolution, and there is no need for downloading to be a preserve of the youth," said Paul Hague, managing director of BiBC, in a prepared statement. "There is so much downloadable content and archived material that is ready-made for old people with niche interests."

Source: FierceMobileContent, more information read this Computing article

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