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Search Ad Spending: The UK Punches Above Its Weight

Search advertising spending per capita is bigger than in the US.

By Ben Macklin – Senior Analyst

By any measure, the United Kingdom is one of the most well-developed Internet markets in Europe. According to eMarketer, approximately 50% of the 60 million people in the UK are regular Internet users, and by the end of 2006 nearly 50% of all households will have a broadband Internet connection. Interestingly, many American brands are among the 20 most popular Web properties in the UK, showing how well US brands have translated well "across the pond."



One area of particular growth within the UK Internet market has been in online marketing spending. According to a recent survey from Atlas Solutions, search advertising is the digital marketing medium most likely to grow over the next 12 months, according to survey respondents, followed by marketing within social communities.

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