New Headache for Music Industry

• Posted: Friday, December 15, 2006
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• Author: pradhana
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• Filed under: Market Survey

"I'll take Madonna's 'Jump,' you can have Tiesto Ft. Maxi Jazz's 'Dance4life.' "

In a study of nearly 1,500 6-to-13-year-olds in Britain, released jointly by the newsweekly New Media Age and Intuitive Media, children admitted that they use the Bluetooth wireless feature of their phones to swap music — without the consent of copyright holders.

Well, duh!

Mobile phone usage — and ownership — is starting younger. The survey found that 72% of the 6-to-13-year-olds questioned owned their own mobile phones, and 53% of 8-to-9-year-olds did too.

Nearly a third of those children, 29%, said they share music with their friends rather than paying for it — and almost half (44%) of those who did not currently share music on their mobiles said they wanted to, so the problem is certain to grow.

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