More Media, More of the Time

• Posted: Saturday, December 16, 2006
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• Author: pradhana
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• Filed under: Market Survey

Eighty percent of kids and teens juggle multiple media.

By Debra Aho Williamson - Senior Analyst

A new analysis from the Kaiser Family Foundation finds that kids and teens are least likely to 'multitask' when they are watching TV or playing videogames. The activity that is most multitasked? E-mail.

When watching TV as a primary activity, young people spend 45% of that time multitasking with other activities, such as eating, doing chores or engaging with other media. When doing computer-related activities, such as looking at Web sites or instant messaging, they are multitasking nearly two-thirds of the time. And when doing e-mail, they are multitasking nearly 80% of the time.

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