Internet Ad Growth Drives Total Media Market

• Posted: Sunday, December 10, 2006
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• Author: pradhana
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• Filed under: Internet Advertising, Market Survey, Online Advertising

New eMarketer analysis shows that Internet budgets about to catch up to radio spending

US Internet advertising spending is expected to reach $16.4 billion in 2006, a 30.8% gain over last year's $12.5 billion figure, according to new estimates from eMarketer. This estimate revises eMarketer's more conservative prediction in September, when many analysts expected Yahoo's third-quarter revenue wobble to have a larger effect on the overall market than it has.
The new estimate emphasizes how online ad spending is taking a larger chunk out of the overall media spend each year. In 2006, US marketers are expected to devote 5.8% of their budgets to the Internet, and by 2008, this share will rise to 8.1% of the total.

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