Business Use of Wireless IM to Exceed $2 Billion
A new report from Strategy Analytics finds that a number of supply and demand side catalysts are aligning to accelerate business use of mobile Instant Messaging (IM) into a US$2 billion-plus opportunity in Western Europe and North America by 2010. From wireless access, to secure and fully auditable enterprise IM platforms, to public mobile IM services such as MSN Messenger, AIM and Yahoo! - both IT-sanctioned and rogue use of mobile IM is set to grow significantly.
Mobile IM will emerge as a valuable real-time data complement to voice, mobile email and SMS, and set the stage for the integration of Presence into a range of enterprise applications. The latest report, cites several key IM drivers including increased enterprise awareness of IM's benefits, a new breed of sub-US$150 QWERTY smartphones pouring into the market, the advent of IMS core networks, and millions of IM-dependent users ready to enter the workforce."
According to Antoine Mathiaud, Strategy Analytics Senior Analyst, "Surveys we have conducted clearly suggest that mobile IM strongly resonates with business cellular users looking for efficient always-on real-time communication tools. 33 percent of business cellular users in Western Europe, and 48 percent in North America, are interested in presence-enabled services such as IM. Moreover, the next generation of worker is one that cannot remember life without the Internet. This is a segment that is extremely receptive, even addicted, to IM and presence-enabled applications."
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