Mobile Marketing: Follow the Money

• Posted: Sunday, September 17, 2006
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• Author: pradhana

It is no secret that mobile phones are attractive to advertisers and marketers. BusinessWeek and visiongain projected in March 2006 that US mobile advertising and marketing spending will increase rapidly from 2005, reaching $602.3 million in 2009.

Moreover, mobile phones have achieved mass adoption in the US, to put it mildly. eMarketer projects that 296.8 million Americans will have a mobile phone by the end of 2010, up from 207.9 million in 2005. This represents over 95% of the country's population.

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