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China: Broadband Giant, E-Commerce Infant

  • Posted: Friday, September 15, 2006
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  • Author: pradhana

China will have more broadband households than the US within five years. Is it the next e-commerce superpower?

By James Belcher - Senior Analyst

China will become the world's largest broadband market within a year, according to market research firm Ovum. The firm has released projections claiming that not only will China have 79 million broadband subscribers by 2007, but that this number will grow by 75% by 2010, resulting in 139 million total in 2010.

eMarketer defines a broadband subscriber as any business, household, organization or individual that has paid for a broadband Internet connection. This represents all broadband lines in service and is the number most often published by broadband access providers. This is a useful measure for cable and telecom companies, as well as the firms that service these companies, as it most accurately gauges relative market position.


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