Women drive more Mobile Game revenues

• Posted: Thursday, July 13, 2006
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• Author: pradhana

Mobile games market has been growing very rapidly, especially in US, Japan and Korea.

In US, Puzzle/Strategy games drive one-third of the total mobile game revenues, according to Telephia, the leading provider of performance measurement information to the mobile industry.

It is reported that for Q1 2006 four of the top five revenue-generating titles fall into the Puzzle/Strategy category, with Tetris, Tetris Deluxe and Bejeweled securing the top spots. Tetris and Tetris Deluxe secured 5.2 and 3.6 percent of the total mobile game revenue share for the quarter, respectively, while Bejeweled posted a 2.6 percent share. JAMDAT Mahjong and Ms. Pac-Man rounded out the top five with shares of 2.2 and two percent, respectively.

"Mobile game purchases continue to grow with more than 8.6 million games bought in April, increasing 60 percent since the beginning of the year," said Kanishka Agarwal, Vice President of New Products, Telephia.


Mobile Games Appeal to Women
Sixty-five percent of mobile game revenue is driven by female wireless subscribers. They are the biggest driver of revenue for the Puzzle/Strategy category; comprising 72 percent of the total share of revenue, while men made up 28 percent. Women dominate revenue generation for all mobile game categories, with the exception of Action/Adventure mobile games, in which men drive 60 percent of the revenue for that category.

"The casual nature of mobile games provides tremendous appeal to women, who are not traditionally hardcore gamers by console or online gaming standards," added Agarwal. "The wireless industry has presented a hungry target audience willing to pay premium access to games through their cell phones."

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