10 Steps to Successful Corporate Branding Strategy

• Posted: Sunday, July 16, 2006
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• Author: pradhana

Corporate branding is a potentially strong tool for re-aligning a corporate strategy and ensures that the corporation - big or small - is leveraging adequately on the un-tapped internal and external resources. VentureRepublic believes - and our experience across clients shows - that a strong CEO and a dedicated management team are always seeking to raise their own bars and be change agents for their corporations backed by a strong corporate branding strategy. A well-drafted and professionally managed corporate branding strategy and implementation plan can be a powerful component of the board room work.

VentureRepublic has identified 10 crucial steps on the way to a successful corporate branding strategy, and they can serve as a useful guide for any corporate branding project.

More on Corporate Branding:
Understanding the purpose of a corporate branding strategy

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