Online Recruitment Ad Spending Growing

• Posted: Thursday, April 24, 2008
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• Author: pradhana
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• Filed under: Ad Spending, Online Services

Total job recruitment spending will rise to $73 billion in 2012 from $58 billion in 2008, according to Borrell Associates' "2008 Online Recruitment Advertising Study."

Borrell said that US online recruitment spending will increase by 23.5% to more than $11 billion in 2008. The company also said that nearly half the job seekers with Internet access are not yet using online media to look for a job.

Recruitment spending will shift away from large-circulation newspapers, which will see their job-related revenues decline by 12% over the next four years.

Smaller, more targeted online job boards are expected to grow more quickly than larger job Web sites. [eMarketer]

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