Marketing to Bloggers

• Posted: Thursday, April 24, 2008
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• Author: pradhana
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• Filed under: Blogging, Marketing

Getting the tastemakers on your side.

Practically anyone can start a blog—about whatever interests them. As a result, there are millions of blogs, many covering niche avocations and including product recommendations.

Since many consumers refer to blogs when making purchase decisions, marketers are experimenting with new ways to influence these consumers. Rather than just advertise on blogs, they're marketing directly to bloggers.

In 2007, nearly seven out of 10 respondents to a Manning Selvage & Lee survey indicated that targeting influentials—which certainly includes bloggers—was a tactic they already used or planned to use.

Similarly, 43.4% of the US marketers said that marketing around consumer-generated content was a tactic on their radar screen. However, marketers are not targeting the different types of user-generated media in equal measure.

Read more -eMarketer

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