Upsales To Drive Retail E-Commerce

• Posted: Friday, March 14, 2008
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• Author: pradhana
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• Filed under: e-Commerce, Internet, Online Services

The supply of online buying newbies is not infinite.

Since 2000, the USC Annenberg School Center for the Digital Future has tracked the percentage of Internet users who have purchased something online.

USC's researchers said that in the early days of the project, consumers worried about trusting unknown merchants, damage during delivery, buying without a live human being in the process and privacy and security.

Tracking those same fears, USC found that in 2007 almost all of them except for privacy and security had largely disappeared—and buying without a human became an asset rather than a liability.

Addressing consumer concerns was at least partly responsible for the steady rise in online buyer numbers since 2003, after the dotcom bubble burst.

eMarketer projected in November 2007 that the percentage of Internet users who have made an online purchase will continue to rise steadily but slowly, at least through 2011.

Read more - eMarketer

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