Competition Heats Up for the Online Book Market

• Posted: Friday, March 14, 2008
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• Author: pradhana
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• Filed under: Market Survey, Online Services

Books have found a vibrant market online, according to Global Industry Analysts. The global market for books purchased online is projected to reach $9.5 billion by 2010.

The US has the largest share of the market, with sales of $4.8 billion in 2007.

Europe is the second largest market and sales in the region are expected to reach $2.76 billion in 2009. Combined, the US and European markets account for almost 95% of the total online book market.

Online sales of consumer books hit $4.2 billion in 2007, meanwhile academic and professional books are forecast to reach $3 billion in 2008.

Global Industry Analysts expects competition to intensify due to low cost and wider product availability. [eMarketer]

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