The Long Tail of Online Video Distribution

• Posted: Wednesday, March 05, 2008
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• Author: pradhana
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• Filed under: Internet

TV spreads out on the Web.

This looks like a big year for online video. eMarketer predicts that over one-half of the US population will have watched video on the Web before the year is out.

By next year, more than 80% of all Internet users will be video viewers. Online video is still new, however. What viewers watch and what sites they watch it on are evolving.

Many large video sites saw their share of unique visitors change significantly from January to November of last year, based on eMarketer calculations of Nielsen Online data. eMarketer senior analyst David Hallerman says that the top online video destinations are likely to change even more.

"Internet video is still new and the choice of offerings from broadcast and cable networks is still experimental," Mr. Hallerman said. "Even nearly a year’s changes represent only a preliminary picture of how the online video universe might look by the end of the decade."

Read more - eMarketer

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