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Web 2.0 Meets Mobile

There has been a huge amount of discussion in the online world about web 2.0, but most of the mobile world is struggling to get even web 1.0 things working. This year we saw a couple of things that struck us as truly “web 2.0 meets mobile”.

The first is a new service from Unipier, an Israeli company that provides policy management systems to operators. They have a new system which enables users to publish their entire mobile lifestyle into their existing Facebook page. A mobile subscriber can let all their Facebook friends know what ringtones they have downloaded, what sites they have visited, what content they have bought, etc. Privacy and content control is all managed by the subscriber.

And Unipier has another interesting service. One of the main reasons that Facebook has outpaced all the competition is that it provides open interfaces so many people can develop Facebook applications. To date, this capability has not really existed in the mobile world. Now Unipier has released a platform that enables operators to provide such open interfaces. Again, the big issue is privacy and control of data, but that is what the Unipier servers have been doing all along anyway.

Today´s open Web 2.0 environment has presented a unique opportunity for them to use their unique service propositions and subscriber assets to further increase their subscribers’ reach and service differentiation, through targeted service initiatives and optimization of the user experience. With Unipier’s Intelligent Policy Suite, service providers are offered, for the first time, a rich set of policy solutions that cover all the key VAS domains across any service channel, including browsing, messaging, voice, video, Web 2.0 & IMS.

"We are proud to demonstrate a set of telecom solutions that will enable operators to fully achieve their potential value," said Gabby Levy, CEO at Unipier. "Unipier has managed to combine the mobile operator’s unique subscriber and service assets with the huge potential of user generated content and social network services in a Web 2.0 environment, empowering operators to become ‘Smarter Pipes.’ Our joint demonstration with Accenture showcases the importance of Intelligent Policy Management in enabling profitable services."

Unipier’s Intelligent Policy Suite involves the integration of the most relevant policy solutions into a unified and effective suite. It is based on Unipier’s field-proven Intelligent Policy Manager, which offers an intuitive, flow-based user interface for flexible business policy modeling, innovative context management, and a real-time network integration framework.

The Suite provides marketers best-practice methods for targeted recommendations and promotions, bundling offers, contextual advertising, viral marketing, access control, service charging and loyalty, privacy and service assurance. Its advanced behavioral targeting methods ensure a significant enhancement of the overall user experience and satisfaction. [MobiAdNews/Unipier PR]

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