Strike Over, New Media Spending Begins

• Posted: Friday, February 22, 2008
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• Author: pradhana
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• Filed under: Ad Spending, Internet Advertising, Podcasting

Online video ads are ready now. Mobile video ads will take longer.

With the WGA writers' strike over, Hollywood is getting back to work. As TV shows and movies go back into production, the work stoppage over revenue from content used online, on mobile phones and on other channels may fade into memory.

The percentage point deals have been settled. But how much ad revenue is actually at stake?
Parks Associates addressed this question, projecting that new multimedia platforms in the US will generate $12.6 billion in advertising revenue by 2012.

Broadband multimedia ads will account for more than $6.6 billion of that total. Parks Associates told eMarketer that "broadband media" included online streaming video and downloadable media; the latter consisted of podcasts and ad-supported music and video download services.

“The floodgate is open, and the deluge of ad spending to these new platforms is irreversible,” said Harry Wang, analyst at Parks. “There must be interest alignment among major stakeholders to avoid frictions like the Writers Guild strike that hinder content flow to these new platforms.”

Read more - eMarketer

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