Business Crawls onto Web 2.0
Tiny steps toward more public communication.
The buzz around collaborative Web 2.0 technologies keeps going, and it is easy to think that every firm now has a blog, a wiki and an RSS feed.
In fact, a global survey of internal and corporate communications professionals found that more than half use blogs, online video and RSS, or plan to do so in the next 12 months.
The Melcrum study of communications at large firms also found more than 40% are using podcasts and social networks, or say they are planning to do so.
Other data suggest that while a lot of firms say they plan to start blogging, that remains a matter of intent, not reality. Moreover, few companies have public blogs. Those that do appear to blog mainly for internal communications.
Socialtext tracks public blogging by Fortune 500 firms and Global 1000 firms. The ongoing study, headed by Chris Anderson of Wired, currently credits 8% of the Fortune 500 with public blogs, and just 4% of the Global 1000.
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