Young Men Dominate Mobile TV Use
According to data from Telephia, US mobile video subscribership reached 6.2 million in the fourth quarter of 2006.
That figure is up 145% from the first quarter of 2006. The firm estimates that revenues from mobile video subscriptions totaled $148 million in Q4 2006, up 188% from the start of the year.
Mobile TV viewers are overwhelmingly male. In fact, 70% of video mobile subscribers are men, although they actually make up less than half of all mobile subscribers.
Mobile video also attracts young users, with 62% of mobile video subscribers between the ages of 18 and 36. That age group represents only a third of all mobile subscribers.
Mobile TV is growing worldwide. "People are spending money to get entertainment on the move," said Graeme Oxby of 3, a mobile video company, speaking at the Broadcast Mobile TV Congress in London. "Mobile TV provides broadcasters with opportunities to do new things that they might find difficult on a normal broadcast platform."
Mr. Oxby also said the keys to continued growth of mobile TV were simpler pricing, easier-to-use services and more made-for-mobile content.
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