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China YouTV Tries Wireless Value-Added Services

China YouTV Corp. reported that its Joint Venture Partner HuaJu NetMedia ("HuaJu") has entered into a strategic partnership with the leading value-added mobile service and software technology provider in China, HURRAY where both parties will carry out cooperation on over 2000 3G experience terminals. These terminals will be launched into Gome Electrical Appliances Holding Ltd.'s malls across the country, providing consumers with excellent wireless value-added services and state-of-the-art 3G service experiences.

HuaJu has completed the R&D of experience terminals. With advanced touch screen which is embedded with services favored by consumers such as video, music, ring tones, pictures and mobile games, users can operate the terminals as easily as operating computers, and trial use, view or experience these services at any time. Having found and purchased desired items, users can acquire them in many forms such as by writing or through infrared, Bluetooth or data cable.

Both parties agree that they will use their advantages to furnish the experience terminals with excellent contents. HuaJu has been taking the lead in video sharing and possesses abundant entertainment video resources, while HURRAY also owns several music companies. The combination of both parties in this field will bring forward a win-win situation.

Mr. Wei, CEO of HuaJu said that, the launch of 3G experience terminals, which is designed to provide consumers with more direct and considerate experience services, is an upgrade of the cooperation between HuaJu and Gome on 3G service experience cards.

HURRAY also maintains that, use of the terminals to provide wireless value-added services and ahead-of-time 3G contents not only provides value-added mobile services to explore 3G era in advance with a best opportunity, but also enhances consumer's user experience, creating a new revenue source for value-added mobile service providers. HURRAY and HuaJu will share the profit, HURRAY will have 40%, HuaJu will have 60%.

www.CnBoo.com ("CnBoo"), the online video site belonging to the Joint Venture established by China YouTV Corp. and HuaJu, is a video viewing site and social networking site that allows users to create their own profiles, post videos, and comment on each other's posts. CnBoo web site is similar to YouTube (www.YouTube.com), the No. 1 online video site. Within less than 2 years, CnBoo already has over 1.2 million members and over 1 million pieces of original digital video (DV) shorts. [WirelessIQ]

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