Survey: iPad Surpasses Print as Preferred Reading Option

• Posted: Monday, August 16, 2010
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• Author: pradhana
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• Filed under: iPad

By Jason Ankeny

Just months after the iPad first hit stores, early adopters already prefer the Apple tablet device to traditional print media formats, according to a new study conducted by media agency Cooper Murphy Webb. Among 1,034 U.K.-based iPad owners surveyed, 31 percent cite the tablet as their preferred method for reading newspapers and magazines, ahead of laptops/PCs (26 percent), print (21 percent) and mobile phones (12 percent). Thirty seven percent of respondents also cite the iPad as their preferred gaming device, outpacing traditional game consoles (35 percent), computers (22 percent) and mobile phones (6 percent).

However, laptops and PCs remain the preferred web browsing device for 55 percent of respondents, with 38 percent favoring the iPad and 7 percent citing mobile phones.
Twenty eight percent of iPad owners use the device between 10 and 20 hours a week--15 percent use it for more than 20 hours each week, and 24 percent use it between five and 10 hours. Although 33 percent of respondents say their PC or laptop remains their primary entertainment device, the iPad is now the leading entertainment destination for 24 percent, ahead of mobile phones (22 percent) and television (19 percent). [FierceMobileContent]

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