Smartphone Users Are Happy, But Not Traditional Mobile Phone Users

• Posted: Monday, October 19, 2009
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• Author: pradhana
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• Filed under: Miscellaneous

Market information company J.D. Power has released a new customer satisfaction survey that shows that satisfaction is increasing rapidly for users of smartphones, while users of traditional mobile phones are becoming less satisfied.

Based on reports from over 16,000 mobile phone users, the data also highlights that iPhone owners are the most satisfied of smartphone users, whereas LG phones rate highest among traditional mobile phones.

J.D. Power ran three customer satisfaction surveys: one for consumer smartphone users, one for business smartphone users, and one for traditional mobile phone users.

Over the past six months, satisfaction among consumer smartphone owners has increased by 14 index points (on a 1,000-point scale), whereas among traditional mobile phone owners overall satisfaction has declined by six index points, most likely as a result of “heightened awareness among traditional mobile phone owners of advanced features available on smartphones”, according the J.D. Power.

Satisfaction among business owners has increased by 43 index points from 2008. Read more on this topic MobiAdNews

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