Most Print Publishers Planning to Launch Smartphone Apps

• Posted: Wednesday, September 23, 2009
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• Author: pradhana
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• Filed under: Mobile Content

By Jason Ankeny

More than 80 percent of newspaper and magazine publishers believe consumers will rely more heavily on mobile devices as a primary information source over the next three years according to a new study conducted by the Audit Bureau of Circulations print publishing forum--in addition, close to 70 percent of respondents agree that mobile is receiving more attention at their publication this year than last.

ABC reports that half of publishers believe mobile traffic to their websites will increase anywhere from 5 percent to 25 percent in the next two years--17 percent of respondents said their publication currently has a smartphone application in production, and 56 percent said they plan to develop a smartphone app in the next 24 months.

More than half of the ABC survey respondents indicate a belief that mobile content will be supported by both advertising and subscription models, and almost a third anticipate that mobile will have a significant impact on their publication's revenue in just three years. Publishers nevertheless tell ABC that they do not plan to abandon their print publications in favor of digital-only distribution--while 55 percent of respondents believe that digital delivery of their publication is vital to their strategic future, three quarters expect their publication will still be available in print five years from now.[FierceMobileContent]

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