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One in Every Seven Minutes of Media Consumption Now Mobile

By Jason Ankeny

One of every seven minutes of media consumption now takes place via mobile devices, according to a study conducted by AOL and media agency Universal McCann. Ninety-five percent of respondents said they used mobile media to fill downtime, and 82 percent said they use it at work--81 percent turn to mobile while shopping, 80 percent at home, and 65 percent while commuting to their jobs. In addition, 77 percent of respondents said they use mobile and TV at the same time to enhance their multimedia experience.

While there are now 63 million mobile web users in the U.S., 19 million of them access the mobile Internet on a weekly basis, and 80 percent of smartphone users tell AOL and Universal McCann they are satisfied with the overall quality of the mobile web experience. Among specific activities, 73 percent of respondents reported accessing maps and directions and 55 percent participate in mobile social networking. Forty-four percent reported looking for national news and information. [FierceMobileContent]

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