Online Ad Growth Comparisons
- Posted: Thursday, April 23, 2009
- |
- Author: pradhana
- |
- Filed under: Online Advertising
The numbers are changing fast.
Two weeks ago eMarketer revised its US online advertising spending growth rate numbers for 2009, and it wasn’t alone.
Due to the rapidly changing economic conditions, a number of the leading sources that track—and predict—online advertising have been revising their numbers, too.
It can be difficult to keep up. So here is an overview of what everyone is now estimating.
To start with, eMarketer had predicted an increase of 8.9% for 2009, but now predicts that the rate of growth for US Internet ad spending in 2009 will be approximately one-half the rate of growth for 2008—only 4.5% this year.
But how does that compare to what other sources are predicting?
Well, some are much lower, and others are higher.
Starting at the low end, UBS foresees a disheartening 6% drop in growth for 2009, Oppenheimer & Co. foresees a 1.8% fall and Cowen and Company is also on the negative side at -0.9%.
Several other sources are barely on the plus side of growth for this year. Barclays predicts a meager 2.3% increase from 2008 and Jack Myers 2.9%.
Bernstein Research is a little more optimistic with a forecast of 3.8% growth. With a brighter outlook, Morgan Stanley says US online ad spending will grow at nearly a 10% rate and ZenithOptimedia is predicting a rosy 18.1% jump for 2009—that is unless they too revise their numbers down. [eMarketer]
Search-
Google Reader-
Blogging For Business-
Internet Business-
Recommended Links-
E-Commerce Optimization-
FastPitch, NiceOffers-
Sponsor Ad-
Blog Feeds-
You Are The Visitor No:-
Categories-
- 3G dan 4G (23)
- 3G Femtocell (8)
- Ad Spending (53)
- Ad Trends (6)
- Advertising (58)
- Advertising Metrics (3)
- Apple (28)
- Assets Management (2)
- Biometric Passport (1)
- BlackBerry (11)
- Blogging (9)
- Bluetooth (8)
- Brand and Branding (8)
- Broadband (45)
- Business Analysis (100)
- China (20)
- China Mobile (1)
- Commercial Telematics (1)
- Consumer Spending (1)
- Content Business (3)
- Cybercriminal (1)
- Data Security (2)
- Digital Content (106)
- Digital Home (2)
- e-Commerce (25)
- Enterprise 2.0 (1)
- Facebook (13)
- Friendster (1)
- Gadget (11)
- Global Ads Alliance (3)
- Going Green (1)
- Google (39)
- Google Ad Planner (2)
- Google Adwords (1)
- Google Android (10)
- Google Chrome (3)
- GPS (1)
- Handsets (13)
- Home Theater (1)
- HSDPA (2)
- HTC (2)
- Huawei (1)
- In-Game Ads. (1)
- India (10)
- Instant Messaging (3)
- Internet (26)
- Internet Advertising (139)
- Internet Explorer (1)
- Internet Users (30)
- iPad (1)
- iPhone (28)
- iPhone 3G (1)
- iPhone Advertising (5)
- iPod (5)
- IPTV (18)
- IT Business (3)
- IT Security (2)
- iTunes (4)
- Linux (5)
- Market Survey (306)
- Marketing (42)
- Media Market (7)
- Merger-Acquisition (29)
- Microsoft (21)
- Miscellaneous (76)
- Mobile Ads Revenue (10)
- Mobile Advertisers (2)
- Mobile Advertising (94)
- Mobile Applications (3)
- Mobile Broadband (4)
- Mobile Browser (1)
- Mobile Browsing (1)
- Mobile Business (7)
- Mobile Consumers (2)
- Mobile Content (90)
- Mobile Data (3)
- Mobile Data Revenue (2)
- Mobile Digital Media (5)
- Mobile Entertainment (1)
- Mobile Gaming (5)
- Mobile Market (20)
- Mobile Marketing (3)
- Mobile Messaging (1)
- Mobile Payments (2)
- Mobile Services (119)
- Mobile Shopping (1)
- Mobile Social Network (23)
- Mobile Technologies (1)
- Mobile TV (28)
- Mobile Video (14)
- Mobile Video Ads (2)
- Mobile Video Market (11)
- Mobile Widgets (5)
- Mobile-PRIZM (1)
- Motorola (10)
- MySpace (28)
- Netbook (1)
- New Format (2)
- New Trends (1)
- Nokia (28)
- Online Advertising (95)
- Online Banking (1)
- Online Business (8)
- Online buyers (1)
- Online Gaming (9)
- Online Services (176)
- Online Shopping (4)
- Online Spending (4)
- Online Travel (1)
- Online TV (3)
- Online Video (23)
- Online Video Ads. (16)
- Opera (3)
- PayPal (2)
- Phishing (2)
- PNDs (4)
- Podcasting (8)
- Premier Ultimate (1)
- Qualcomm (4)
- RFID (4)
- Samsung (2)
- Skymarket (1)
- Smartphone (12)
- SMS-based Advertising (1)
- Social Media (3)
- Social Network (39)
- Social Network Marketing (2)
- Sony Ericsson (5)
- Target and Segmentation (2)
- Texting (3)
- Ultra Wideband (5)
- User-Generated Content (2)
- Verizon Wireless (2)
- Video Game (1)
- Video on Demand (5)
- Video Surveillance (2)
- VoIP (15)
- Web 2.0 (9)
- Web Marketing (1)
- White Space (19)
- Wi-Fi (16)
- WiMAX (11)
- Windows Mobile (3)
- Wireless Market (7)
- Wireless Services (45)
- Yahoo (31)
- You Tube (24)
Blog Archive-
1 people have left comments
Unknown said:
hi,
Very nice to visit your blog and found very interesting. I also have an site http://www.bostonbridgebusinessbrokers.com// specializing in internet business transactions - buying/selling web property: domain namesetc. I want that you will give us a link and we will do the same for you.
Thank you
Eric Melin
Commentors on this Post-
Lemon Twist Blogger Template is an extremely beautiful blogger template created by JackBook.Com based on Lemon Twist Wordpress themes by farfromfearless.com. Thanks to Chris Murphy and Jacky Supit for this great template.
- Copyright © 2008-2011 ICT & Internet Business. All Rights Reserved. Powered by Blogger
- Back To Top
- Log in
- Blogger
- Home
Recent Comments-