Forecast: Data Revenues Growing to $347B by 2013

• Posted: Saturday, December 13, 2008
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• Author: pradhana
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• Filed under: Market Survey

By Jason Ankeny

Annual data revenues will more than double from $148 billion in 2007 to $347 billion in 2013 according to a new forecast released by market analysis firm Informa Telecoms & Media, which anticipates total annual mobile revenues worldwide will increase to $1.03 trillion over the next five years.

Informa expects the total number of international mobile subscribers will increase to 5.3 billion by 2013, forecasting net additions of 1.9 billion during that span of time--Informa adds the influx of new customers will galvanize operator revenues by more than a third, growing to $1.03 trillion from 2007 totals of $769 billion.

The study adds that 78 percent of global net additions between 2007 and 2013 will originate from the Asia Pacific, Africa and Latin America markets--by comparison the mature North America and Western Europe markets will combine to contribute just 8 percent of global net adds. Global subscription penetration will near the 75 percent mark by 2013, with some markets (including Greece, Italy, Ukraine, Romania and Russia) cracking the 150 percent barrier.

While Informa anticipates that voice revenues will continue to account for the majority of total revenues, growth will slow and even decline from 2010 onwards as regulators force operators to lower voice tariffs in an effort to acceleration competition. Informa predicts voice revenues will peak as soon as 2009 in Western Europe, adding North American voice revenues may already be sliding.

The result: Operators must promote their data services. In line with its 2013 data revenue forecast of $347 billion, Informa argues annual data revenues will go from strength to strength, with data representing 33.7 percent of average revenue per user in five years, compared to 19.2 percent in 2007. Informa expects 2G market share will fall from 66.9 percent in 2007 to 32.7 percent in 2013, with 3.5G technologies representing 22.9 percent of the global subscription base in five years' time. [FierceMobileContent]

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