Study: Consumers Favor All-you-can-eat Mobile Music Offers

• Posted: Thursday, October 02, 2008
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• Author: pradhana
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• Filed under: Business Analysis

By Jason Ankeny

More than a quarter of mobile subscribers are interested in signing up for all-you-can-eat music download services from handset makers Nokia and Sony Ericsson, according to a new consumer study issued by market analysis firm TNS. Subscribers in the U.K. alone could download as many as 2.1 billion songs from services like Nokia's Comes With Music and Sony Ericsson's Play Now plus--by comparison, TNS notes that legal music downloads in the U.K. market during 2007 amounted to just 1.5 billion across all channels.

The study also reports that 45 percent of British consumers would purchase fewer CDs if they signed up for Comes With Music, with 47 percent of digital download consumers agreeing an unlimited mobile music service would curtail their PC purchases as well. Perhaps most significant, 38 percent of consumers who presently consumed pirated digital downloads would cut back on their illegal activities following adoption of the Nokia service. [FierceMobileContent]

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