Nokia Media Network Adds European Media Heavyweights
- Posted: Monday, October 06, 2008
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- Author: pradhana
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- Filed under: Media Market, Nokia
Nokia has announced the expansion of the Nokia Media Network to include some of the biggest players in media from across Europe.
The Nokia Media Network is a a mobile advertising network that currently reaches more than 100 million consumers around the globe. The Nokia Media Network allows advertisers to target consumers on the pages of premium mobile internet publishers, operator partners and Nokia services, with click-through rates on the network averaging 10 percent.
The new additions to the network include the following companies:
- Agence France-Presse, France
- RTL Mobile, Germany
- Cuatro, Spain
- Grupo Prisa, publisher of El PaĆs, Spain
- Unidad Editorial, publisher of El Mundo, Spain
- CNET, UK
- Telegraph Media Group, UK
- Trinity Mirror, UK
- International Herald Tribune, pan-European
“Agence France-Presse has joined the Nokia Media Network, because Nokia has demonstrated leadership in building a global mobile advertising service,” said Otman Meriche, Agence France-Presse business development manager. “Our advertisers are looking for brand-safe, high performance media, and Nokia’s understanding of the mobile channel is unrivaled.” [MobiAdNews]
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