Social Networks Are Not Yet Universal

• Posted: Sunday, September 07, 2008
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• Author: pradhana
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• Filed under: Mobile Social Network, Social Network

Not everyone is pokable.

More than one-half of adults surveyed in 17 countries do not know what social networking is, according to Synovate. The company said it asked over 13,000 consumers in Brazil, Bulgaria, Canada, France, Germany, India, Indonesia, Japan, the Netherlands, Poland, Russia, Serbia, Slovakia, South Africa, Taiwan, the United Arab Emirates (UAE) and the US if they were familiar with social networking.

Although such aggregate findings are useful in a directional sense (many consumers worldwide have yet to hear about social networking), Synovate noted differences in individual countries and among demographic segments. For instance, awareness was higher among younger users.

As for membership, 26% of respondents belonged to social networking sites. Membership was highest in the Netherlands, at 49%; UAE, at 46%; Canada, at 44%; and the US, at 40%.
Synovate also asked adult consumers if they were losing interest in online social networking. Overall, 36% of social network users said yes, led by those in Japan (55%), Slovakia (48%), Canada (47%), Poland and the US (45% each). Social networkers in Indonesia and France were the least likely to be losing interest, at only 18% and 21%, respectively.

Read more - eMarketer

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