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Medio + AdMob Team Up For Mobile Advertising

  • Posted: Tuesday, September 23, 2008
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  • Author: pradhana
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  • Filed under: Mobile Advertising

At the CTIA show in San Francisco, Medio, one of the leaders in mobile search, announced a partnership with AdMob, the world’s largest mobile advertising marketplace. Under this agreement, AdMob will deliver targeted mobile search ads to consumers using Medio’s analytics-driven mobile search service.

AdMob currently delivers over 2 million banner and text ads per month, primarily served on over 3000 mobile web sites from around the world including AccuWeather, CBS, Weather Underground, Maxim and Peperonity. Sample AdMob customers include Coca Cola, P&G, Adidas, Ford, MSN, Paramount Pictures, Reuters, and MTV.

Under this agreement, ads from AdMob customers will now be served on the mobile search service provided by Medio. Medio’s Mobile Search platform was designed specifically for mobile, and combines an intuitive user interface with recommendation and personalization technologies. Medio’s search platform has been adopted by leading operators and publishers worldwide.

This seems to be a logical combination of skills. AdMob has been able to book an enormous amounts of ads over the past year, and needs to find high quality locations to place those ads. Medio has been growing their mobile search business, and therefore has an increasing amount of advertising inventory available, but has not really been able to grow a large sales team to sell advertising space. [MobiAdNews]

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