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Ranks of Internet-Using Seniors Grow

  • Posted: Monday, August 11, 2008
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  • Author: pradhana
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  • Filed under: Miscellaneous

99 years old and online?

You may not have been targeting 99-year-olds in your last online campaign, but you might have reached them anyway.

More than one out of 10 US consumers ages 99 and older surveyed by Gfk Roper Public Affairs & Media for Evercare said they used the Internet, and 7% used e-mail.

The results were based on a sample of only 100, so they should be considered directional rather than definitive. Still, the US Census Bureau says there will be more than 100,000 Americans ages 100 and older by 2010, and baby boomers will surely increase those numbers for at least the next 30 years. And they will be bringing their technology with them.

Read more - eMarketer

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