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Online Video Ad Spending Growth

  • Posted: Thursday, August 21, 2008
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  • Author: pradhana
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  • Filed under: Online Video Ads.

Get ready for a stream of ad dollars.

eMarketer predicts online video ad spending in the US will reach $505 million this year and keep climbing through at least 2013. Over the next five years, growth will peak in 2012 at 78.9% above the 2011 spending level—reaching $3.4 billion.

The rapid growth means that advertisers will spend more than 10 times as much on online video in 2013 as they will this year.

If the saying "advertisers follow eyeballs" is still true for one medium, it is online video. More than one-half of the US population now watches online video, and eMarketer predicts there will be 190 million online video viewers in the US in 2012. At that point nearly nine out of 10 Internet users will be watching online video.

Read more - eMarketer

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