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Widgets vs. Budgets?

  • Posted: Thursday, July 17, 2008
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  • Author: pradhana
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  • Filed under: Mobile Widgets

Backend costs can pile up quickly.

Widget, noun: a small module of content that can be easily added to a Web page, social networking profile or blog

Budget, noun: what you need to stay within

Marketers are projected to spend $40 million on widgets this year, up from $15 million last year, including development, distribution and media spending for widgets and applications that appear within social network sites.

However, a portion of those figures could hold some unexpected surprises for marketers using widgets, according to a July 2008 Brandweek article. The magazine noted that marketers typically pay a $1 to $5 installation or engagement fee every time users load widgets onto their social networking page.

When widget downloads climb into the millions, campaign costs can jump quickly.

"When I look at the widget marketplace, I think back to the days of the Web when Web developers had their hands out for everything," said Debra Aho Williamson, senior analyst at eMarketer. Developers deserve to be paid for applications that create deep interaction with users, she added.

Read more - eMarketer

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