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Web Marketing Grows, but How Much?

A look behind the numbers

"More than one-half of the average marketer's budget is now spent online," according to a press release from lead generation company Clash-Media. The firm conducted its "Online Lead Generation (B2C) Report 2008" in May with E-consultancy. But the press release may be a misreading of the report.

According to respondents, a greater proportion of lead generation budgets is being spent online (on average, 53%) than offline (44%).

The survey's methodology seems to confirm the point. Of those polled, 73% said their channels to market were "online or multichannel," and 23% said "online only." Only about 4% said they were "offline only."

Read more - eMarketer

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