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Study: Worldwide Mobile Gaming Revenues Up

Fancy handsets aren't the only game to watch.

The iPhone 3G may be getting all the attention in the US, but mobile game publishers worldwide could see as much business from simpler phones and low-income users.

That is part of the thinking behind data released in June 2008 by Gartner. The research company predicted that mobile gaming revenues would reach $6.3 billion worldwide in 2011, up from $4.5 billion in 2008. Gartner also said that mobile gaming revenues were promising in areas that had low PC and game console penetration, and among both low- and high-income users.

"Mobile operators should target smartphone users with more-sophisticated mobile games and lower-income users with discounted or advertising-subsidized games, or even differentiated service offerings such as 'pay per game' in order to increase usage," said Jessica Ekholm, analyst at Gartner, in a statement.

Asia-Pacific is expected to remain the largest market for mobile games, with revenues predicted to reach $3.4 billion by 2011, up from $2.3 billion in 2008. The North American market is projected to grow to approximately $1.2 billion in 2011, up from $845 million in 2008.
The new worldwide projection for 2011 is 50% lower than what Gartner had announced in June 2007, and likely reflects ongoing economic concerns.

Read more - eMarketer

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