What Is the Future of E-Mail?
An old digital format still has plenty of life left
Compared with today's virtual worlds, e-mail is solidly Web 1.0—an almost archaic communication channel.
Yet e-mail works, and marketers and advertisers keep putting it to new uses. Moreover, consumers—whose opinions are the ones that matter—genuinely like e-mail. Nearly three-quarters of adult e-mail users in North America said they used it every day, according to an April survey conducted by Ipsos for Habeas.
Two-thirds of adult respondents said they preferred e-mail for communicating with businesses. Just as many—and this is the important part—said they expected to still prefer e-mail five years from now.
"Far from being eclipsed by Web 2.0 and other emerging communications methods, consumer expectations suggest that e-mail will be the workhorse channel around which future online communications will revolve," said Des Cahill, CEO of Habeas, in a statement.
Read more - eMarketer
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