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Online Buyers in France on the Rise

Broadband and e-commerce go hand in hand.

Nearly two-thirds of Internet users in France ages 11 and over said they had purchased something online, according to a Q1 2008 survey by Médiamétrie. That was up from the six out of 10 respondents who said they were online buyers in the previous year's study.

In comparison, eMarketer estimates that nearly 68% of Internet users in the US ages 14 and older will buy something online this year.

Why are the numbers so close for the two countries? For one thing, broadband is closely associated with online purchasing. eMarketer estimates that 58.2% of households in France will have broadband by the end of 2008, compared with 62.7% for the US.

Online buyer demographics are similar in both countries as well. The main difference is that in France, male Internet users are more likely to be online buyers than females. In the US, online buying is nearly equal by gender.

Read more - eMarketer

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