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Internet Users Read with a Grain of Salt

Professional sites well-trusted, others less so

The online population in the US is becoming increasingly skeptical. Internet users trust information posted online less now than eight years ago, according to the USC Annenberg School Center for the Digital Future.

The organization recently released data on surveys from the past five years and said that, although Internet users in the US have grown more trusting of Web sites managed by professional news organizations, almost no one takes at face value all of the information posted by individuals.

The findings provide a longer-term view than those released in December 2007 by The Conference Board and TNS. Those groups found that overall user trust and satisfaction in the Internet varied by quarter, but was generally stable from Q4 2006 to Q4 2007. Respondents were not asked to compare information on professional news sites to information posted by individuals.

Read more - eMarketer

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