World's Web Users Are Shopping Online

• Posted: Tuesday, February 05, 2008
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• Author: pradhana
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• Filed under: e-Commerce, Online Services

E-Commerce infrastructure still building.

More than 85% of the world's Internet users surveyed have purchased something online, according to The Nielsen Company's "Global Online Survey on Internet Shopping Habits," conducted in October and November 2007.

The research company said that more than half of Internet users had made at least one purchase online within the past month.

"An emerging middle class and alternative online payment options are spurring online buying in large developing e-commerce economies like China and India," said Jeffrey Grau, senior analyst at eMarketer. Mr. Grau noted that much work remained to keep e-commerce growing.

"Developing countries typically have a tradition of cash-based transactions," Mr. Grau said. "Much needs to be done to create confidence among buyers and sellers in the online purchasing process for these countries to reach their e-commerce potential."

"Two years ago, approximately 10% of the world's population (627 million) had shopped online," said Bruce Paul, vice president of customized research at Nielsen US. "This number has increased by approximately 40% to 875 million."

Read more - eMarketer

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