Search Marketing's 800-Pound Gorilla

• Posted: Sunday, February 03, 2008
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• Author: pradhana
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• Filed under: Ad Spending, Market Survey, Marketing, Online Services

Is Google an online monster?

eMarketer estimates that over $8.6 billion was spent on search engine advertising in 2007.

”The spectacular gains for US search advertising spending over 10 years, rising from less than $300 million in 2001 to almost $16.6 billion in 2011, represent a rare phenomenon in marketing—namely, considerable customer satisfaction,” says David Hallerman, eMarketer Senior Analyst and author of the new report, Search Engine Marketing: User and Spending Trends, “considerable customer satisfaction.”

In a Harris Interactive poll, 84% of respondents cited search engines for good customer service, topped only by supermarkets.

No wonder usage is growing. “At least 155 million people in the US used search engines in 2007,” says Mr. Hallerman. “That number will rise by 25 million in 2011.”

Read more - eMarketer

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