T-Mobile UK Inks Advertising Deal With Yahoo

• Posted: Sunday, January 20, 2008
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• Author: pradhana
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• Filed under: Mobile Advertising, Yahoo

T-Mobile UK announced the launch of its first graphical advertising service, inking a deal with Yahoo to deliver targeted messages to subscribers via the operator's Web'n'walk mobile web platform. Yahoo will exclusively sell and serve advertising for T-Mobile, and will roll out the first Web'n'walk interactive banner ads in the first half of 2008. Yahoo signed a similar agreement with T-Mobile rival Vodafone in late 2006.

"With conventional mobile marketing tools limiting the levels of interaction, banner advertising through the Internet on your mobile creates many opportunities for potential advertisers to adopt innovative marketing campaigns," said T-Mobile director of marketing Phil Chapman in a prepared statement.

Mobile advertising is revolutionising the market by allowing advertisers to deliver more targeted messaging to consumers on their mobiles when on the move. As pioneers of the Internet on your mobile, T-Mobile and Yahoo! will combine their expertise in the industry and knowledge of consumer habits, to enable advertisers to offer consumers targeted graphical ads when using the web’n’walk service.

Mobile advertising is unique in allowing consumers the ability to interact and respond directly to the messages that advertisers try to deliver to them, when they are out of the office or home. T-Mobile and Yahoo! intend to roll out the first mobile advertisements on web’n’walk in the first half of 2008.

Chapman said: “Mobile advertising is a key area of development for T-Mobile in 2008 and this partnership with Yahoo! shows our commitment to making this strategy succeed. With conventional mobile marketing tools limiting the levels of interaction, banner advertising through the Internet on your mobile creates many opportunities for potential advertisers to adopt innovative marketing campaigns. We regard Yahoo! as a leader in display advertising, and with its deep understanding of the mobile space and the potential that mobile advertising can offer clients, we’re glad they are on board as our partners.”

"This partnership with T-Mobile demonstrates Yahoo!'s continued focus on mobile and extending our leadership in graphical advertising across multiple platforms," said Geraldine Wilson, VP of Connected Life, Yahoo! Europe. "Advertisers are fast recognising the value of mobile advertising as a core part of their digital campaigns, and we are excited to work with T-Mobile to create superior experiences that deliver great value to advertisers and mobile users alike." [FierceWireless]

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