Yahoo Announces New Mobile Search Deals Across Asia

• Posted: Sunday, December 16, 2007
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• Author: pradhana
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• Filed under: Internet, Mobile Services, Yahoo

On July 2007, Yahoo! announced that it has signed partnerships with six mobile operators across Asia. These six operators, who together have a subscription base of nearly 100 million, will distribute yahoo!’s mobile search service, Yahoo! oneSearch.

The six mobile operators are Globe Telecom (Philippines), Idea Cellular Limited (India), LG Telecom (Korea), Maxis Communications Berhad (Malaysia), PT Telekomunikasi Selular “Telkomsel” (Indonesia) and Taiwan Mobile (Taiwan).

“These partnerships with leading operators in Asia help extend Yahoo!’s clear leadership in the mobile space,” said David Ko, vice president and general manager, Connected Life Asia, Yahoo!

Yahoo! oneSearch is now available in 14 countries around the world (Canada, France, Germany, Indonesia, India, Italy, Malaysia, Philippines, Singapore, Spain, Thailand, United Kingdom, United States and Vietnam) and will soon be available in Korea and Taiwan.

Five months later, on December 2007, Yahoo again announced several agreements to provide mobile Internet search services to nine Asian mobile operators, bringing Yahoo’s oneSearch distribution partnership total to 20 mobile operators worldwide.

Marco Boerries, executive vice president of connected life at Yahoo, laid out the search company’s mobile agenda: “We will continue to develop new and enhanced services for our consumers to drive increased mobile adoption while working with our partners to accelerate monetization and grow new revenue streams.”

On top of this, Yahoo has released Yahoo Go 2.0 in Chinese for the Taiwanese market. Yahoo’s application allows users to personalise their mobile internet using content from the whole internet. It also enables consumers to use a selection of Yahoo widgets, e-mail, local information, news, sports, finance, entertainment and weather. [MobiAdNews]

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