Yahoo, America Movil Ink Mobile Search Deal
Wireless operator America Movil announced a strategic global partnership with Yahoo that will bring the Internet giant's suite of mobile services available to 143 million subscribers across 16 nations in Latin America and the Caribbean.
Per terms of the deal, Yahoo's oneSearch will be installed as America Movil's default mobile search service--in the months ahead, Yahoo will customize and deploy localized versions of oneSearch for each region. The two companies will also collaborate to bring additional Yahoo products and services to America Movil handsets.
Under the global framework agreement, oneSearch, Yahoo!'s industry leading mobile search product, will be the default mobile search service on America Movil's wireless carriers' portals, making it easier for consumers to find relevant answers to search queries on their mobile devices. In the coming months, Yahoo! will customize and deploy localized versions of oneSearch for each region, integrating America Movil's wireless carriers' content and tailoring the experience to best meet the needs of each country's consumer audience.
Yahoo! oneSearch delivers a search experience specifically designed for the mobile phone by delivering relevant results and instant answers in a user-friendly interface, thereby removing the need for consumers to navigate through a sea of PC Web links. oneSearch provides consumers access to news, financial information, weather conditions, flickr photos, Web images, and Web and Mobile Web sites.
Together, America Movil and Yahoo! are enhancing the experience for consumers on mobile devices. Over the coming months, the two companies will look to bring additional Yahoo! products and services to mobile devices. [FierceWireless]
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